We are Rukus Avenue Music Group. A music company with a 27-year history. We believe in innovation that pushes the boundaries of expression through our unique mixtures of Eastern & Western cultures. Founded in 1996 by Sammy Chand, Rukus Avenue’s confluence of cultures has had a signature musical expression and attracted a wide range of artists throughout its history. From music production to media buying to artist management and, more recently, radio and podcasting. We thrive on amplifying our culture and uniting a global audience!